More Info →Evans Family Collection: Mrs Evans in the Shoe Department at CM Ross Co. Ltd

A photographic series prepared by the Prime Minister’s Department in 1947 to attract British migrants. The Evans family of 5 Mansford Place, Palmerston North were selected to show the living conditions of a typical New Zealand family. In the 1940s women dressed up for shopping in town and a well-groomed Betty Evans is shown in the shoe department of Roscos, the largest department store in the city. Betty was a trained tailoress and home dressmaking was almost universal at that time. Clothes rationing imposed during World War II was finally removed in 1947.