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A photographic series prepared by the Prime Minister’s Department in 1947 to attract British migrants. The Evans family of 5 Mansford Place, Palmerston North were selected to show the living conditions of a typical New Zealand family. In the 1940s women dressed up for shopping in town and a well-groomed Betty Evans is shown in the shoe department of Roscos, the largest department store in the city. Betty was a trained tailoress and home dressmaking was almost universal at that time. Clothes rationing imposed during World War II was finally removed in 1947.

Identification

Object type
Image
Digitisation ID
2010N_A175-67-1_004211
Title
Evans Family Collection: Mrs Evans in the Shoe Department at CM Ross Co. Ltd
Held In
Research File
Relation
CA: Evans Collection A175/67/1
Date
1947

Related items

Tony Evans Collection: Jack and Betty Evans and friends
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Creation

Created By
Place
Palmerston North

Object rights

Taxonomy

Tags
department store,
evans collection,
footwear,
retailing,
savage crescent,
thematic collections,
Community Tags

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Related items

Tony Evans Collection: Jack and Betty Evans and friends
Evans Family Collection: Wedding at All Saints’ Church, Church Street
Evans Family Collection: John and Michael Evans off to school, 5 Mansford Place
Tony Evans Collection: Betty and Ronnie Evans, 5 Mansford Place.
Tony Evans Collection: West End School Primer class
Tony Evans Collection: West End School Std 1 class
Evans Family Collection: Savage Crescent Conservation Area, a garden suburb
Evans Family Collection: Mrs Evans and baby at the Palmerston North Plunket Rooms
Evans Family Collection: Mrs Evans in the kitchen, 5 Mansford Place
Evans Family Collection: Physical Education, Intermediate Normal School
Tony Evans Collection: Catherine Evans, Tony Evans and Edith Shortt at Tony's 21st
Savage Crescent Conservation Area, a garden suburb