Helena Rubenstein beauty class at the Premier Department Company
Two hour long Helena Rubenstein Beauty Schools were held in Palmerston North's PDC tearooms in the 1960s. The original Premier Drapery Company building was owned by Watchorn & Co and then W F Durward until it was reorganised into the PDC in 1915 when bought by James Wallace. In 1956 the company was taken over by the Manawatu Co-Op Society and renamed the Premier Department Store. The PDC was demolished in 1990 to make way for the Plaza Mall and ceased to exist.