Description Comments

P.D.C Building

Object type

Image

Description: The building that housed The Premier Drapery Company was built 1929-1930. The store was one of the foremost department stores in Palmerston North. In 1986 the PDC became part of the PDC Plaza. This was sold in 1988, and then later demolished.

Argosy Studio (Argos Industrial Photos) was a photography business owned and operated between 1950 and 1980 by Joe Greening (formerly employed by Elmar Studios). Originally located in Broadway, Argosy later moved to Cuba Street on the corner with Lombard Street.

As well as commissioned work (such as photographing the old railyards or aerial shots for the Council) Greening was known to operate as a street photographer, capturing the likenesses of passersby, offering his card with the negative number so they could buy the image if they wished. Many of these images will be in family photo albums.

A fire in 1965 destroyed many negatives in Argosy's collection but this image was one of the 400 or so survivors. Greening donated many of these surviving images to the Ian Matheson City Archives in 1989 before retiring to Kaitaia. He died in 2001.