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Description

The Floral Festival was a weeklong series of events organised by the Palmerston North Public Relations Organisation between the 17th and 22nd of February 1958. The events were well attended, and many businesses got into the spirit of the occasion with floral themed window displays, quizzes, fashion shows and film festival showings. The event was topped off by the parade, attended by hundreds of people along the route.

This image from the 1958 Floral Festival likely depicts the Palmerston North Outdoor Roller Skating Club's float in the parade. (The Manawatu Indoor Roller Skating Club also entered a float.)

The Manawatu Evening Standard (on 24 February 1958) reported "Another aspect of graceful art is roller skating, and many title-holders demonstrated their skill to an enthusiastic audience."

After the festival, The Standard reported (25 February 1958) "Many people have congratulated Mr Beckett [Public Relations Officer] and his assistant Miss B. Norman, on the success of the Floral Festival which brought to the city visitors from over a wide area. With the influx of these visitors trade in the local retail stores automatically quickened in tempo, and it would appear that the festival did much for Palmerston North."

Identification

Object type
Image
Relation
2014-26
Date
February 22, 1958
Digitisation ID
2022S_2014-26_038780
Format
Slide

Related items

Floral Parade - Floats on the corner of Albert and Broadway
Floral Parade - Repertory Theatre Float
Floral Parade - 'Rare Floral Gems From Whakarongo' Float
Floral Parade - Retailers' Association Swan Float
Floral Parade - City Council Float
Floral Parade - 'Homogenised Milk - Harmonised Health' Float
Floral Parade - 'Country Queen' Float
Floral Parade - Retailers' Association Swan Float
Floral Parade - 'Youth for Christ' Float
"A Beautiful Girl in a Beautiful Float" - Floral Festival
PNCC Float in 1958 Floral Festival
Indoor Roller Skating Club float in Floral Festival parade

Taxonomy

Tags
float,
floral festival,
parade,
skating,
Community Tags

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Related items

Floral Parade - Floats on the corner of Albert and Broadway
Floral Parade - Repertory Theatre Float
Floral Parade - 'Rare Floral Gems From Whakarongo' Float
Floral Parade - Retailers' Association Swan Float
Floral Parade - City Council Float
Floral Parade - 'Homogenised Milk - Harmonised Health' Float
Floral Parade - 'Country Queen' Float
Floral Parade - Retailers' Association Swan Float
Floral Parade - 'Youth for Christ' Float
"A Beautiful Girl in a Beautiful Float" - Floral Festival
PNCC Float in 1958 Floral Festival
Indoor Roller Skating Club float in Floral Festival parade