More Info →Floral Parade - 'Rare Floral Gems From Whakarongo' Float

Description

The Floral Festival was a weeklong series of events organised by the Palmerston North Public Relations Organisation between the 17th and 22nd of February 1958. The events were well attended, and many businesses got into the spirit of the occasion with floral themed window displays, quizzes, fashion shows and film festival showings. The event was topped off by the parade, attended by hundreds of people along the route.

The Manawatu Evening Standard reported on 24 February 1958 that "For the humorous float, manned by women who were burlesquing flowers, and who had festooned the float with appropriate slogans, the Whakarongo Women's Institute received first prize."

After the festival, The Standard reported (25 February 1958) "Many people have congratulated Mr Beckett [Public Relations Officer] and his assistant Miss B. Norman, on the success of the Floral Festival which brought to the city visitors from over a wide area. With the influx of these visitors trade in the local retail stores automatically quickened in tempo, and it would appear that the festival did much for Palmerston North."

Identification

Object type

Image

Relation

2014-26

Date

February 22, 1958

Digitisation ID

2022S_2014-26_038775

Format

Slide