Skip to Content
Description

The Floral Festival was a weeklong series of events organised by the Palmerston North Public Relations Organisation between the 17th and 22nd of February 1958. The events were well attended, and many businesses got into the spirit of the occasion with floral themed window displays, quizzes, fashion shows and film festival showings. The event was topped off by the parade, attended by hundreds of people along the route.

Floats for the Palmerston North Surf Life Saving Club and the Whakarongo Women's Institute wait to head down Broadway as part of the Floral Festival procession to the Showgrounds. The 'Rare Floral Gems From Whakarongo' won first prize in the humorous section of the float competition.

After the festival, The Standard reported (25 February 1958) "Many people have congratulated Mr Beckett [Public Relations Officer] and his assistant Miss B. Norman, on the success of the Floral Festival which brought to the city visitors from over a wide area. With the influx of these visitors trade in the local retail stores automatically quickened in tempo, and it would appear that the festival did much for Palmerston North."

Identification

Object type
Image
Relation
2014-26
Date
February 22, 1958
Digitisation ID
2022S_2014-26_038773
Format
Slide

Related items

Floral Parade - 'Rare Floral Gems From Whakarongo' Float
Floral Parade - Repertory Theatre Float
Floral Parade - City Council Float
Indoor Roller Skating Club float in Floral Festival parade
PNCC float in Floral Festival
Floral Parade - Retailers' Association Swan Float
Floral Parade - 'Homogenised Milk - Harmonised Health' Float
Floral Parade - 'Country Queen' Float
Floral Parade - Retailers' Association Swan Float
Floral Parade - 'Youth for Christ' Float
Floral Parade - Palmerston North Outdoor Skating Club Float
"A Beautiful Girl in a Beautiful Float" - Floral Festival

Taxonomy

Tags
barraud and abraham ltd,
float,
floral festival,
manawatu flour mills,
palmerston north surf life saving club,
parade,
truck,
whakarongo women's institute,
Community Tags

Report a problem

Related items

Floral Parade - 'Rare Floral Gems From Whakarongo' Float
Floral Parade - Repertory Theatre Float
Floral Parade - City Council Float
Indoor Roller Skating Club float in Floral Festival parade
PNCC float in Floral Festival
Floral Parade - Retailers' Association Swan Float
Floral Parade - 'Homogenised Milk - Harmonised Health' Float
Floral Parade - 'Country Queen' Float
Floral Parade - Retailers' Association Swan Float
Floral Parade - 'Youth for Christ' Float
Floral Parade - Palmerston North Outdoor Skating Club Float
"A Beautiful Girl in a Beautiful Float" - Floral Festival