From the cover:
"Palmerston North Public Relations Organisation (Incorporated) presents with pride [the] 1958 Floral Festival 17th to 22nd February with
Floral Carpet, The Square
Festival Fun Fair, A&P Showgrounds
Floral Procession, Saturday, February 22
and Waxworks, Jack Maybury, White Yogi, Louis Deslaurieres, Mannequin Paradettes, Film Festival, Skating Carnival, National Dancing, Speedway, Drown-a-Clown and Festival Fun Fair"