This postcard comes from the W H Smith . He was a journalist and newspaper proprietor in Wairapa, Blenheim, Palmerston North and Marton. He came to Palmerston North in 1882 as editor of "The Manawatu Times" and was owner of that paper from 1884 to 1915. In 1896 he purchased the 'Rangitikei Advocate' and was closely associated with it until his retirement in 1926.

This postcard was sent to WH Smith from someone on active service, presumably stationed in or near Cairo at the time of sending. The stamp indicates the postcard was sent on 23 June 1916. Note the lack of address - WH Smith must have been very well known in Palmerston North at that time!