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The Floral Festival was a weeklong series of events organised by the Palmerston North Public Relations Organisation between the 17th and 22nd of February 1958. The events were well attended, and many businesses got into the spirit of the occasion with floral themed window displays, quizzes, fashion shows and film festival showings. The event was topped off by the parade, attended by hundreds of people along the route.

This image depicts a large trailer of native bush 'growing' to a good height, with the antlers and head of a deer peaking through the foliage.

After the festival, The Manawatū Standard reported (25 February 1958) "Many people have congratulated Mr Beckett [Public Relations Officer] and his assistant Miss B. Norman, on the success of the Floral Festival which brought to the city visitors from over a wide area. With the influx of these visitors trade in the local retail stores automatically quickened in tempo, and it would appear that the festival did much for Palmerston North."

This image is from the slide collection of Nola Wilson

Identification

Object type
Image
Relation
2006-12
Date
February 22, 1958
Digitisation ID
2023S_2006-12_040966
Format
Slide
Held In
Community Archives

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Taxonomy

Tags
deer,
floral parade,
manawatu deerstalkers association,
native bush,
Community Tags

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Related items

"Shooting In The Fiordland"
"Successful Expedition" Hunting
Tawa Loop Track
Garden of ‘The Wattles’, corner of Linton and College Streets
"Giant Totara"
Floral Festival Parade - Combined Retail Stores Swan float
Floral Festival Parade - Super Heroes on Floral Float
'Floral Carpet of Outstanding Interest'
Floral Festival Parade vehicle
Floral Festival Parade - Combined Retail Stores Swan float
Floral Festival Parade - Combined Retail Stores Swan float
Floral Festival Parade - Whakarongo Women's Institute Float