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The Floral Festival was a weeklong series of events organised by the Palmerston North Public Relations Organisation between the 17th and 22nd of February 1958. The events were well attended, and many businesses got into the spirit of the occasion with floral themed window displays, quizzes, fashion shows and film festival showings. The event was topped off by the parade, attended by hundreds of people along the route.

On February 24th, the Manawatu Evening Standard published a picture of this float with the caption: "Daintily Disguised Motor-car: One of the daintiest floats which took part in the floral procession was this entry which was submitted by Regent Motors. The basic shape was given by a motor-car. The entire body was smothered in pink and white artificial blossoms and on the roof rode a miniature passenger who was dressed to match her conveyance. This entry was awarded second place in the artificial blossom section."

After the festival, The Standard reported (25 February 1958) "Many people have congratulated Mr Beckett [Public Relations Officer] and his assistant Miss B. Norman, on the success of the Floral Festival which brought to the city visitors from over a wide area. With the influx of these visitors trade in the local retail stores automatically quickened in tempo, and it would appear that the festival did much for Palmerston North."

Identification

Object type
Image
Relation
2014-26
Date
February 22, 1958
Digitisation ID
2022S_2014-26_038772
Format
Slide
Held In
Coolstore

Related items

"City Council Float for Tomorrow" - Floral Festival
Floral Parade - Floats on the corner of Albert and Broadway
Floral Parade - Repertory Theatre Float
Floral Parade - 'Rare Floral Gems From Whakarongo' Float
Floral Parade - Marching Girls
Floral Parade - Retailers' Association Swan Float
Floral Parade - City Council Float
Floral Parade - 'Homogenised Milk - Harmonised Health' Float
Floral Parade - 'Country Queen' Float
Floral Parade - 'Sports Queen' Float
Floral Parade - Retailers' Association Swan Float
Floral Parade - Pipe Band

Creation

Created By
Place
Palmerston North

Object rights

Taxonomy

Tags
floral festival,
parade,
regent motors,
umbrella,
vw beetle,
Community Tags

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Related items

"City Council Float for Tomorrow" - Floral Festival
Floral Parade - Floats on the corner of Albert and Broadway
Floral Parade - Repertory Theatre Float
Floral Parade - 'Rare Floral Gems From Whakarongo' Float
Floral Parade - Marching Girls
Floral Parade - Retailers' Association Swan Float
Floral Parade - City Council Float
Floral Parade - 'Homogenised Milk - Harmonised Health' Float
Floral Parade - 'Country Queen' Float
Floral Parade - 'Sports Queen' Float
Floral Parade - Retailers' Association Swan Float
Floral Parade - Pipe Band