The D.I.C was situated in The Square. The building was built by C M Ross Ltd in 1927-1928. They sold the business to Milne and Choyce in 1959, who onsold it to the D.I.C. in 1966. Arthur Barnett were the last owners of the department store from 1986 - 1989. It is now the Central Library for Palmerston North.
The photograph was taken by Alf and Merlyn Drew, to test equipment for their business, Photo Instruments Limited which operated at 55 Princess Street from 1959-1989.